OUR APPROACH
How we looked at it
We built bp’s a loyalty program with custom program design, personalised communications and data flows across a full suite of integrated channels (app, email and website).
We started with a registration website to capture consent and important consumer data. The loyalty experience itself is powered by multiple streams of hyper personalised CRM campaigns and behavioural triggers.
To ensure BP Rewards remains successful, we continuously analyse performance data and use this to stimulate proactive customer strategy.
Each and every distinct variation and combination of customer outcomes is carefully crafted and tested, including simulation of activity through dummy data.