Volkswagen Lead generation

OUR CHALLENGE

What it was...

Volkswagen were spending more than they were making on digital customer acquisition and retention. They needed to find a way to reduce their media spend and increase leads.

OUR SOLUTION

How we looked at it...

We introduced new practices to improve contextual creative across digital advertising, nurture CRM and website funnels.

We introduced Track Optimiser, an always-on performance monitoring process which leverages real-time performance data.

Track Optimiser informs future experimentation which in-turn power incremental performance gains across each step in the customer journey.

OUR SOLUTION

The results

More from less!

We drove a 50% increase in digital leads acquired while reducing the budget applied to Volkswagen’s digital acquisition media.

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We pay respect to the Traditional Custodians and First Peoples of the land where we work and live, and acknowledge their continued connection to their country and culture.

Track Australia is part of the Track global network and is a wholly owned subsidiary of the DDB Group worldwide.