Marketing in a pandemic: why retention, reactivation & loyalty is a sure-fire survival guide
As the saying goes, “hard times reveal your true friends.” So now, as the impacts of COVID-19 chew into your marketing budget, it’s time to reward your customers and watch them repay the friendship through their continued and growing loyalty.
Every organisation is examining operating costs and seeking across-the-board savings. Marketing is not immune and is a key area of scrutiny as boards and exec teams seek to constrain costs to just the bare necessities.
As the saying goes, “hard times reveal your true friends.” So now, as the impacts of COVID-19 chew into your marketing budget, it’s time to reward your customers and watch them repay the friendship through their continued and growing loyalty.
Every organisation is examining operating costs and seeking across-the-board savings. Marketing is not immune and is a key area of scrutiny as boards and exec teams seek to constrain costs to just the bare necessities.
In short, while acknowledging you can’t run a successful business without acquiring new customers, most organisations are grossly over investing in digital product and brand-centric acquisition marketing.
As the saying goes, “hard times reveal your true friends.” So now, as the impacts of COVID-19 chew into your marketing budget, it’s time to reward your customers and watch them repay the friendship through their continued and growing loyalty.
Every organisation is examining operating costs and seeking across-the-board savings. Marketing is not immune and is a key area of scrutiny as boards and exec teams seek to constrain costs to just the bare necessities.
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Marketing in a pandemic: why retention, reactivation & loyalty is a sure-fire survival guide
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