Despite being one of the earliest forms of digital communication, email remains one of the most effective digital marketing strategies.

Email is the king of marketing channels with the biggest active user base, estimated at over 4.5 billion people globally. Fact is most people are on email—and the number increases every year.

Email remains the most effective form of communication, constantly showing the a greater ROI when compared to newer forms of digital communication such as Push Notifications, Social or Online Chat.

The TRACK DDB team are masters at getting the most from email marketing as a component of your omnichannel communications strategy.

We focus on building rules to automate communications so your messaging with email is increasingly “always-on” and using AI logic, versus batch and blast style. Understanding and using email marketing as a personlised channel with high relevancy allows us to achieve engagement rates much higher than industry norms.