UX research enriches our understanding of the customer and their experience across the omni-channel journey. UX research allows us to understand why customers make decisions and where they have frustrations or confusion through out the purchase and service journey.

UX research aims to understand the entire customer journey by interrogating each and every touchpoint and stop along the way. The understanding of customer behaviours enables new and improved US design to solve the problems customers are encountering.

The TRACK DDB team routinely conduct CX research to better understand consumer behaviours. While customer analytics gives us quantitative and tractional feedback on customer behaviours, UX research interviews provide rich and unstructured insight. The depth of understanding enables customer centred solutioning.